Besides user testing, it is critical to assess the type of content and information you are offering the customers, in addition to the way you are presenting it. As per the experts of a web design agency in Reno, if your website visitors are not able to stumble on the information and resources they are in search of, they will most likely abandon the website and fail to convert. Your bounce rate, in other words, will rise.
When your target audience visits your existing website, there are numerous reasons why they may be experiencing a knowledge gap. It is a good idea to put you in the shoes of your target audience and mull over whether the language or copy you are making use of is simple and easy to understand versus complex and technical. If your language is too difficult to understand, a content marketing approach that breaks up text with infographics and images to make the website more user-friendly could be highly effective.
A re-design is a brilliant opportunity to improve content and develop user journeys that are both easy and clear. Promoting easy access to resources and information, as well as clear website navigation, is a simple approach to draw attention to thought leadership, case studies, and blogs or news items for the target audience. It is also an excellent time to rethink the way you present your services and products.
To draw attention to what your organization has to offer, a professional for web design services in Reno can suggest you a multitude of techniques. You might start by assessing your data architecture. It will be simpler to arrange products and services depending on use cases once you have assessed the target audience and their behavior. In other words, cross-linking information architecture can be created by optimizing the menu of a website to generate several paths to the same end objective.
Arranging case studies by industry, as well as by company type, is an example of this. In this way, two separate members of the target audience can access the same case study from different points of entry. Bounce rates will naturally decrease if you provide alternative paths for users to attain their goal.
A user-first approach to responsive design can help you better present your content, services, and products in addition to the arrangement of the information architecture of your website. This involves tailoring the website to the needs of the target audience and maintaining content consistency across devices. Making sure the website is mobile-friendly, utilizing white space in order to lay emphases on text, and making use of animation or motion to make photos shine are just a few examples of responsive design.
It is crucial to take into account that each design element should have a strategic function instead of just “look nice”. Combination of several UI/UX aspects will help to close knowledge gaps and offer users with the data they need to convert.