European cloud providers are growing revenue but losing market share, Synergy data shows

The European cloud market place may have grown almost fourfold since 2017 and is now

The European cloud market place may have grown almost fourfold since 2017 and is now valued at $eight.8bn, but investigate shows that neighborhood company providers keep on to eliminate share to their US counterparts.

Though the share of the market place that European cloud providers hold has fallen from 27% to sixteen% since 2017, facts compiled by IT market place watcher Synergy Research Team reveals that these exact organisations have managed to double their income above the exact time.

“Should European cloud providers be joyful that they have more than doubled their revenues in a four-calendar year period, though the market place has grown virtually fourfold? Really, of course,” claimed John Dinsdale, main analyst at Synergy Research Team.

This condition of affairs can be simply attributed, he continued, to the truth that none of the European cloud providers have managed to match the scale of the US public cloud giants that dominate a great deal of the world-wide cloud market place.

“The struggle for primary positions in the cloud market place has been fought above quite a few several years and the truth is that there was not a European contender. This is a match of significant scale and not a single of the European cloud providers arrives near to the scale expected,” he claimed.

To this place, Synergy’s facts shows that the world’s greatest 3 cloud companies – Amazon Website Solutions (AWS), Microsoft and Google – now collectively account for 69% of the European market place, and their share is continuing to maximize.

“Among the European cloud providers, Deutsche Telekom is the leader, accounting for 2% of the European market place, followed by OVHcloud, SAP, Orange and a extensive listing of countrywide and regional players,” claimed Synergy, in a investigate take note. “The harmony of the European market place is accounted for by lesser US and Asian cloud providers, which are steadily shedding share.”

The greatest issue that European providers can do is aim on carving out a market for them selves and undertaking what they can to keep on developing their cloud income, even as their market place share proceeds to take a hit from the US giants, suggested Dinsdale.

“European cloud providers could be quietly glad that they have more than doubled their revenues in a four-calendar year period”
John Dinsdale, Synergy Research Team

“The critical for European companies is to aim on what they can productively create and protect and to not fear about the broader mainstream cloud market place,” he claimed.

“European cloud providers could be quietly glad that they have more than doubled their revenues in a four-calendar year period. Though they have missed out on the greater-progress alternatives afforded by mainstream public cloud solutions, some have carved out sustainable positions for them selves as countrywide champions or strong market players.”

Wanting ahead, Dinsdale claimed it was unlikely that a great deal would modify in the coming several years relating to which players are dominating the market place and that European providers must not issue them selves with worrying about how to take in into the US cloud giants’ share.

“It is virtually extremely hard to picture the current market place dynamics modifying a great deal in the upcoming five several years. This is a match of scale and the big 3 US cloud providers have ploughed above €14bn into European capex [money expenditure] in just the very last four quarters, a great deal of this expended on a continued drive to improve and expand their regional network of hyperscale datacentres,” he added.